Tuesday, August 18, 2009

Goodbye Public Ivy

I'm in a pretty foul mood today (but not about this), so I?ll speak plainly. MSU got ripped off by our ?national marketing firm?. (Original blog post here)

Now, they did a pretty good job on the new logo. It's very modern, yet retains the shield (though I heard people had to threaten bodily harm to others to get them to keep that much).
I don't even have much problem with the new tag line, 'your world to explore'. While "Public Ivy" was always striving to sound convincing time and "There's no (cent) in quitting" was just dumb, "your world to explore" sounds like something from EPCOT, and everyone loves Disney World, right? It's hopeful and all-encompassing, not as egotistical as "Public Ivy" but still a grand idea.
The problem I have is with the new tag line logo, destined to be slapped on every bulletin board, cocktail napkin and pencil on campus.


When I first saw it I thought of this elementary education software. Maybe as a grad student I?m too old for this message. It?s my last year in the 18-24 age demographic, so maybe the kids love the star theme. Maybe it will look better on the napkins in real life than it does in my head. Maybe I?m just too hung up on the stars. Maybe I?m just getting too old for this.
I wonder if we'll ever get our rowing team back.

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